PULSE for Performance Marketing
Kimbodo Pulse is a comprehensive platform for Performance Marketing, Ad Tech, Marketing Tech, Real User Monitoring (RUM), analytics, high-end data aggregation, workflow orchestration, and automation.
Designed to empower developers, product teams, and marketers, Kimbodo Pulse combines advanced session replay, performance monitoring, and analytics capabilities with enterprise-grade privacy features and extensibility. Whether you’re optimizing ad campaigns, debugging web applications, or creating seamless workflows, Kimbodo Pulse delivers a robust solution to meet your needs.
Session Replay
Record User Sessions:
- Capture full user sessions, including clicks, scrolls, and navigation paths.
- Playback user interactions as a video.
Real-Time Monitoring:
- Watch sessions live as users navigate the website.
Cross-Browser Compatibility:
- Works seamlessly across various browsers, including Chrome, Firefox, Edge, and Safari.
Performance Monitoring
Network Activity:
- Monitor HTTP requests and responses.
- View API calls, payloads, and their statuses.
- Track third-party services performance.
JavaScript Errors:
- Log console errors, warnings, and messages.
- Stack trace visualization for debugging.
Page Performance Metrics:
- Monitor page load times, resource usage, and rendering performance.
- Time to Interactive (TTI), First Contentful Paint (FCP), and Largest Contentful Paint (LCP) metrics.
Web Vitals Tracking:
- Track Google’s Core Web Vitals like CLS, FID, and LCP.
User Insights
User Identification:
- Annotate sessions with user IDs or custom properties for personalized tracking.
- Identify issues affecting specific users.
Heatmaps:
- Visualize user behavior with click, scroll, and mouse movement heatmaps.
Custom Events:
- Define and track specific user interactions such as form submissions or button clicks.
Behavioral Analytics:
- Analyze user flows and identify drop-offs in funnels.
Integration and Collaboration
Team Collaboration:
- Share sessions with team members via links.
- Add notes and comments to specific moments in the session.
Integration with Tools:
- Integrates with Slack, Jira, GitHub, Trello, and other project management tools.
- Export logs and metrics to external monitoring tools like Elasticsearch or DataDog.
Error Reporting:
- Sync error logs with bug trackers for seamless debugging.
Privacy and Compliance
Data Redaction:
- Automatically mask sensitive user data (PII, passwords, etc.) from recordings.
- Manual masking for specific elements.
Self-Hosting:
- Host the platform on your infrastructure for complete data control.
- Ensure compliance with privacy regulations like GDPR, CCPA, and HIPAA.
Session Anonymization:
- Anonymize user data to maintain user privacy.
Advanced Debugging
DOM Recording:
- Full capture of the Document Object Model (DOM) at every user interaction point.
Timeline Insights:
- Drill down into interaction timings, resource loading, and browser performance.
Error Tracking:
- Automatically link JavaScript errors to specific user sessions.
Advanced Filtering:
- Search and filter sessions based on user actions, errors, or performance metrics.
Licensed Source Benefits
Customizable:
- Modify and extend features according to specific requirements.
Kimbodo Community Support:
- Access community resources, plugins, and updates.
Transparent Pricing:
- Free for self-hosted setups with enterprise-grade paid options for hosted solutions.
Synthetic Monitoring
Scenario Testing:
- Simulate user interactions and monitor results.
Scripted Tests:
- Run automated scripts to mimic real-world scenarios.
API Monitoring:
- Ensure reliability of backend services with synthetic checks.
Mobile and Multi-Platform Support
Mobile App Support:
- Record sessions from mobile web views and hybrid apps.
Cross-Platform Replay:
- Consistent recording and replay across desktop and mobile environments.
Customization and Extensibility
Custom Plugins:
- Build and deploy plugins to extend functionality.
Custom Dashboards:
- Tailor dashboards to show metrics and data relevant to your needs.
Webhooks Support:
- Trigger workflows and integrate with external systems using webhooks.
By combining session replay with powerful performance monitoring and privacy-focused design, Kimbodo Pulse is an excellent tool for improving user experience, troubleshooting, and maintaining compliance in modern web applications.
Core Analytics Features
Real-Time Analytics:
- Track visitors in real-time.
- Monitor live user sessions, page views, and actions.
Visitor Insights:
- View detailed visitor profiles, including behavior, location, and devices used.
- Identify new vs. returning visitors.
Behavior Tracking:
- Analyze page views, time spent on pages, and bounce rates.
- Track user flows and identify drop-off points.
Custom Dashboards:
- Create personalized dashboards to display key metrics.
- Drag-and-drop widgets for a tailored view.
Event Tracking:
- Monitor interactions like button clicks, downloads, and form submissions.
Multi-Channel Attribution:
- Attribute conversions to different traffic sources (e.g., direct, organic, social, or paid).
Funnels and Goals:
- Define and track conversion goals.
- Create funnels to analyze user journeys.
Multi-Site Analytics:
- Manage and analyze multiple websites or apps from a single dashboard.
Privacy and Compliance
GDPR Compliance:
- Built-in tools for GDPR compliance, including data anonymization and opt-out options.
- Cookie-less tracking options.
Data Ownership:
- 100% data ownership with self-hosted options.
- No sharing of data with third-party entities.
Visitor Consent Management:
- Customizable consent banners to collect user permissions.
Anonymization Features:
- Mask visitor IP addresses.
- Remove personally identifiable information (PII) from reports.
Tracking and Reporting
Custom Reports:
- Create and export custom analytics reports.
- Automate report generation and email distribution.
E-commerce Tracking:
- Track product views, add-to-cart actions, and transactions.
- Calculate conversion rates, average order values, and revenue.
Campaign Tracking:
- Monitor UTM-tagged campaigns.
- Measure ROI for Google Ads, social media, and email marketing.
Search Engine Optimization (SEO):
- Track organic search traffic and keywords.
- Monitor search engine rankings.
Heatmaps and Session Recording (optional plugin):
- Visualize user interactions with heatmaps.
- Replay user sessions to understand behavior.
Site Speed Analytics:
- Measure page load times and identify performance bottlenecks.
Advanced Features
Tag Manager:
- Deploy tracking codes and manage tags without editing website code.
Custom Dimensions:
- Add custom attributes to visitors or actions for deeper segmentation.
Content Tracking:
- Analyze user engagement with specific content, like banners and videos.
Advanced Segmentation:
- Segment data by device type, location, behavior, and more.
User Flow Analysis:
- Understand visitor navigation paths through the website.
Integrations and Extensibility
APIs:
- Access all analytics data through RESTful APIs.
- Integration with other tools like CRMs and marketing platforms.
Plugins Marketplace:
- Expand functionality with plugins for advanced features like A/B testing, heatmaps, and media analytics.
Data Import:
- Import historical data from Google Analytics or other platforms.
Data Export:
- Export data in formats like CSV, Excel, or JSON for external analysis.
Integration with CMS:
- Seamless integration with WordPress, Joomla, Drupal, and other CMS platforms.
Mobile and Multi-Platform Support
Mobile App Tracking:
- Monitor user behavior on mobile apps (iOS and Android).
- Track in-app events and usage patterns.
Cross-Device Analytics:
- Analyze visitor behavior across multiple devices and platforms.
Mobile App:
- Access analytics on the go with the Kimbodo Pulse mobile app.
Advanced Features for Enterprises
A/B Testing:
- Run experiments to optimize website design and content.
- Compare performance of different versions of pages.
Media Analytics:
- Track video and audio interactions.
- Monitor playbacks, pauses, and completion rates.
Search Engine Keywords:
- Access search keywords driving traffic (including Google’s Not Provided data).
White Labeling:
- Customize branding for analytics dashboards and reports.
Custom Alerts:
- Set up alerts for anomalies in traffic or conversions.
Security and Reliability
Self-Hosting:
- Deploy Matomo on your own server for full control over data.
- Cloud-hosted options available for hassle-free setup.
Role-Based Access Control (RBAC):
- Assign user roles and permissions for secure collaboration.
Data Encryption:
- Protect data with HTTPS and encryption protocols.
Visualization and Insights
Charts and Graphs:
- View data in interactive charts, bar graphs, and line charts.
Heatmaps:
- Visualize popular areas of your website where users click, scroll, or engage.
Session Replays:
- Replay individual sessions to understand user interactions.
Behavior Flow Analysis:
- Map out the most common paths users take on your website.
Emphasis on privacy, data ownership, and flexibility while offering enterprise-level analytics capabilities, making it a strong alternative to closed source analytics platforms.
Core Features
Workflow Automation:
- Design complex workflows using a visual, drag-and-drop interface.
- Automate repetitive tasks and processes across multiple tools.
Integrations:
- Over 350 pre-built integrations with popular apps and services like Slack, Google Workspace, Trello, Airtable, and more.
- API connectivity for custom integrations with any REST or GraphQL API.
Trigger-Based Workflows:
- Trigger workflows based on events like new form submissions, file uploads, or schedule-based triggers.
Custom Nodes:
- Create and use custom nodes to extend the platform’s functionality.
- Access community-contributed nodes from the Kimbodo marketplace.
No-Code/Low-Code:
- Build workflows without writing code, while still allowing coding for custom functionality.
Execution Management
Real-Time Execution:
- Monitor workflows in real-time during execution.
- Debug workflows with detailed execution logs.
Asynchronous Processing:
- Handle long-running tasks with asynchronous processing to avoid timeouts.
Retry Mechanism:
- Automatic retries for failed tasks with customizable retry logic.
Execution Modes:
- Choose between manual, automatic, and on-demand execution.
Workflow Queuing:
- Queue workflows for efficient processing in resource-constrained environments.
Data Handling
Dynamic Data Mapping:
- Use dynamic placeholders to map data between nodes seamlessly.
- Transform and enrich data within workflows.
File Handling:
- Upload, download, and process files from cloud services, FTP, or APIs.
Complex Data Structures:
- Handle JSON, XML, and other structured data formats.
Data Transformation:
- Perform string manipulation, calculations, or conditional logic using built-in tools.
Data Pagination:
- Process large datasets efficiently with built-in support for pagination.
Triggers and Scheduling
Event-Based Triggers:
- Start workflows based on webhook calls, API events, or external triggers.
Cron Jobs:
- Schedule workflows with cron-like precision for recurring tasks.
Manual Trigger:
- Start workflows manually for one-off tasks or debugging.
Security and Compliance
Self-Hosting:
- Host n8n on your own infrastructure to maintain full control over your data.
- Ensure compliance with GDPR, CCPA, and other data privacy regulations.
Encrypted Data:
- Secure sensitive data using built-in encryption features.
Role-Based Access Control (RBAC):
- Manage user permissions to restrict access to workflows and data.
Audit Logs:
- Maintain detailed logs of workflow executions and user activity for compliance.
Advanced Features
Conditional Logic:
- Add decision-making capabilities to workflows with if/else and switch nodes.
Loops and Iterations:
- Process arrays or lists of items using loop nodes.
Sub-Workflows:
- Reuse workflows as sub-workflows for modular automation.
Parallel Processing:
- Split tasks into parallel executions for faster processing.
Error Handling:
- Add error-handling workflows or branches for graceful recovery.
API and Developer Features
API Integration:
- Connect to any REST, SOAP, or GraphQL API for custom data exchanges.
Custom JavaScript:
- Add custom JavaScript code snippets for advanced logic.
Webhooks:
- Create custom webhooks to receive data from external applications.
Custom Extensions:
- Develop and install custom nodes or workflows to extend the platform.
Environment Variables:
- Manage sensitive credentials and configuration through environment variables.
Collaboration and Team Features
Workflow Sharing:
- Share workflows with team members for collaboration.
Version Control:
- Track changes to workflows with versioning capabilities.
Role Assignments:
- Assign roles to team members for efficient workflow management.
Visualization and Insights
Real-Time Workflow Monitoring:
- Visualize workflow execution paths and node connections.
Execution Logs:
- View detailed logs for each node in a workflow.
Analytics:
- Track workflow performance metrics like execution time and success rates.
Deployment and Scaling
Self-Hosted:
- Deploy n8n on your own server, in Docker, or in a Kubernetes environment.
Cloud Hosting:
- Use the official n8n cloud service for managed hosting.
Horizontal Scaling:
- Scale workflows horizontally to handle large-scale automation tasks.
Load Balancing:
- Distribute workflows across multiple nodes for balanced processing.
Use Case Support for Data Orchestration
CRM Automation:
- Integrate with tools like HubSpot, Salesforce, or Zoho CRM.
E-Commerce:
- Automate inventory management, order processing, and customer notifications.
Marketing Automation:
- Sync email campaigns, social media posts, and lead generation workflows.
IT and DevOps:
- Manage CI/CD pipelines, monitor infrastructure, and automate IT workflows.
Customer Support:
- Integrate with Zendesk, Freshdesk, or other helpdesk platforms.
With its extensibility, robust features, and focus on open-source flexibility, Kimbodo Pulse offers an ideal platform for creating scalable and customizable automation solutions tailored to your needs.
